Insights

As I've met people for the first time, a few folks have asked, “How do you actually do what you do?” I’ll admit, that’s where I have to stop myself from going down the rabbit hole of all things Consumer Marketing. Still, I love the question. It’s made me pause and pinpoint the single most important thing every small business owner needs to do to get on the road to growth:

If you strip business down to its basics, there’s one thing that matters more than anything else: your customer. The people who choose you. The reason you do what you do. But let’s be honest, just saying “customers are important” doesn’t cut it.

A little common sense, good data points and a solid plan can lead to lasting growth because your customers are happy.  Let's break down Net Promoter Score (or NPS) and how it can help gage and track your business' growth potential. 

Sustainable business growth isn’t about scaling as fast as possible—it’s about scaling wisely. These examples show that companies who align values with strategy, focus on customer trust, and innovate with the future in mind are the ones who build lasting success.